Vigo is pleased to announce that it has been retained by Big Sofa Technologies to advise on both its successful IPO on the London Stock Exchange’s AIM market as well as ongoing capital markets communications.

Big Sofa, a fast-growing provider of video analytics technology and services to brands and consumer insight agencies, has been working with Vigo during the build-up to and execution of its IPO. The growth of smartphones has resulted in video emerging as a dominant medium for conducting market research. Big Sofa’s technology enables its growing blue-chip customer base, which includes such organisations as Unilever, P&G, SC Johnson and British Airways, to unlock the value of their video content through the company’s highly sophisticated video analytics platform.

Ben Simons, Director at Vigo, said: “Vigo is thrilled to be working with Big Sofa at a time when video is fast becoming a preferred format in the multi-billion-dollar consumer insight market. After a successful IPO which sees Big Sofa’s shares trading at a premium, we are looking forward to continuing our brief to communicate the value of Big Sofa’s technology to the investment community.”

Jeremy Garcia and Ben Simons lead the Big Sofa account, supported by Antonia Pollock, senior account executive.

For further information, please contact Vigo on:

Tel. +44 (0)20 7830 9700
Tw. @VigoComms

About Vigo

Vigo is a leading communications consultancy. Our team has led communications on transactions worth more than $20 billion over the last twenty years. We help guide businesses and execute communications strategies that enable them to connect effectively with their stakeholders through traditional and evolving media channels. Our senior consultants advise companies across a range of sector specialisms including technology, media, telecoms, energy, mining, commodities, healthcare and support services. We deliver high quality, experience-based counsel coupled with first class execution that addresses the communications challenges for companies in today’s highly competitive environment.