Services
Our communications services include:
Reputation Management
“How will this look?” has never been a more important question for Boards and executive teams.
Reputation is your most valuable asset, but how it is determined is becoming ever more complex. The audiences you need to reach are fragmenting. Their media habits have kaleidoscoped and the voices exerting influence are multiplying.
Investors, politicians, regulators, the media, lobby groups, customers and consumers all have opinions, the means to express them and the ability to shape each other’s views.
Making sense of this high-risk environment and articulating your story in a consistent and effective way requires strategic corporate reputation management.
We bring together the disparate elements of reputation so you can articulate strategic challenges and opportunities with a narrative that’s cohesive and consistent for all your audiences.
IPO
We advise companies on how best to negotiate communications leading up to and around an IPO. Our goal is to promote understanding and appreciation of your equity story among target audiences, including how it is framed within the increasingly important ESG context. We’ll help you develop your internal IR framework and collateral in preparation for life as a listed business, facing the scrutiny of investors, analysts, financial media, and other relevant stakeholders, and we’ll work closely alongside your other corporate advisers throughout the process.
Capital Markets & M&A
We have long-standing experience in managing the reporting process throughout the corporate calendar, in terms of content and logistics. From regulatory announcement and annual report drafting to organising analyst meetings, Vigo Consulting will advise you on best practice and maximising the impact of corporate reporting and news flow. We’re experienced in supporting companies through M&A and capital raising by ensuring clear messages are communicated across key investor-facing collateral. Our capital markets services include targeted stakeholder communications to ensure a clear understanding of your equity story, alongside a proactive and strategic business media engagement programme. We’ll absorb as much of the process of maintaining your investor-facing collateral (including investor website/presentations) as you require.
Digital
Social media platforms have transformed the traditional media landscape and continue to grow in importance as a strategic stakeholder relations tool. Investors use digital media to form, as well as convey, a perception of a company or its management which will potentially influence an investment decision, whilst journalists and analysts are increasingly using social media as a platform to break news and broadcast opinion. Vigo Consulting can assist you in developing digital media strategies that elevate your business profile, promote your values, articulate your investment case, and enhance corporate reputation. Our consultants have a range of skills including strategic social media management, visual content development and corporate website writing. Our consultants are also experienced in high-volume, reactive social media strategies surrounding high impact topics and policy decisions.
Sustainability
Sustainability reporting has become an essential aspect of external communications. The value of global assets committed to ESG inclusion in investment decisions has more than tripled over the last decade. It’s now crucial to dictate a clear ESG narrative, show understanding of internal and supply chain risks, and demonstrate responsible operatorship. Vigo is experienced in developing sustainability policies and digital-led programmes to enhance and safeguard your corporate reputation.
Investor Relations
On the sell-side, as commissions derived from secondary trading continue to decline and the lines become more and more blurred between market commentators and analysts, it is important that you have access to the leading sector analysts on a regular basis to educate them on your equity story, update them on progress and contextualise evolving developments. Our contacts and long-established relationships help smooth that path.
On the buy-side, shareholders, particularly retail investors, are becoming increasingly demanding of the listed companies they hold. Vigo Consulting regularly acts as the primary interface between clients and their retail shareholders, easing the burden on management and ensuring timely, consistent, and compliant messages are communicated.
Campaigns
An effective communication campaign will transform an audience’s understanding and appreciation of your business.
They can range from articulating the strengths of a private company ahead of an IPO, a new product launch with specialist media, resetting perceptions after difficult trading, or influencing policy makers to ensure the best regulatory environment for your business.
Identifying the right audience and the media they consume is critical but deploying the right narrative in the right channels also requires insight and analysis which our latest data analysis tools deliver.
Armed with this insight, our decades of experience can be applied to run a successful campaign using digital, mainstream and broadcast media to achieve the influence you require.
Crisis
When unexpected events or operational incidents occur, a rapid and effective response can make a huge difference to how your company emerges from the situation reputationally. Crises often result in a long-lasting impact, not only relating to perception of management, but other indicators of sentiment towards the business such as the share price, or the ability to attract staff. Having advised on crises and challenges for several decades, the insight of our senior consultants can be brought to bear in situations where the benefit of experience can be invaluable. Our special situations experience includes shareholder activism, hostile takeover bid/defence, litigation communications, international arbitration, and governance issues.
Litigation Support
Legal action is a fact of life for companies. Much of it stays below the radar but when it does break into the public domain it can prove a serious reputational risk. Whether you are bringing a claim, or acting as defendant, you are putting your reputation on the line. Successfully navigating the legal process – and its reporting by the media – requires specialist advice and experience. We work on major disputes across media and commercial law with a wide variety of clients and law firms to help ensure the best outcome for clients. Our experience ranges from pre-trial complaints and actions, through tribunals and investor-state disputes to High Court trials and appeals
Identifying the right audience and the media they consume is critical but deploying the right narrative in the right channels also requires insight and analysis which our latest data analysis tools deliver.
Armed with this insight, our decades of experience can be applied to run a successful campaign using digital, mainstream and broadcast media to achieve the influence you require.
Public Affairs
Part of Vigo Consulting’s work involves the management of communications surrounding the relationship between industry and government, which may include the direct lobbying of governments or government bodies. Our public affairs work centres around strategically and effectively communicating with policy and decision makers – and policy influencers – to generate political or diplomatic support for critical issues, both in the UK and overseas.
